Today’s corporate travel landscape includes countless destinations designed to help companies bring teams together, celebrate success, and drive motivation. Whether you’re planning a meeting in a major city or an incentive trip to a relaxing retreat, the right destination can enhance teamwork, reward top performers, and create more impactful experiences.
We regularly analyze the newest corporate travel data, emerging destination trends, and workforce expectations to guide our clients’ meeting strategies. This combination of research and real-world insight allows us to design experiences that feel timely, relevant, and aligned with today’s business needs.
2025 saw incentive travel programs flourishing in destinations that offered unique cultural experiences, luxurious accommodations, and immersive activities. Companies are increasingly using travel rewards as strategic tools to boost engagement, strengthen culture, and recognize high achievers.
Industry data highlights several key trends shaping incentive travel in 2025:
Incentive travel demand is rising despite economic pressures, with global incentive-program spending projected to reach USD 58.7 billion in 2025 and continue growing significantly through 2035.
Organizations are shifting toward personalized, experience-driven rewards, moving away from traditional gifts and leaning into curated itineraries, wellness retreats, cultural immersion, and outdoor adventure.
Planners report strong confidence going into the year, with fewer than 8% of North American Buyers expecting a decrease in incentive-travel activity for 2025–2026.
Participants continue to value free time, cultural exploration, and luxury accommodations, making leisure-first destinations especially desirable.
According to the Incentive Research Foundation's 2025 report, incentive travel is a powerful motivator, with 91% of people saying group trips to exciting destinations are "very" or "extremely motivating”. Participants value free time in places like Hawaii and Florida to relax on the beach, or destinations in Western Europe where they can explore new cultural experiences.
From breathtaking landscapes to immersive cultural experiences, SDI curates trips that inspire and reward attendees in meaningful ways. A growing trend in incentive travel is the rise of eco-luxury destinations, featuring green certifications, carbon-neutral options, and sustainable practices, as well as immersive nature experiences that align with companies' values.
In addition, "all-inclusive" venues are gaining popularity, offering comprehensive packages that include accommodations, wellness activities, and gourmet dining. This trend underscores the importance of fostering mental well-being and work-life balance, enhancing team performance and overall satisfaction.
Pictured Above: Sandals Royal Curacao
Pictured Above: Trevi Fountain in Rome, Italy
Pictured Above: Four Seasons Costa Rica
Throughout 2025, SDI has curated corporate meeting programs in destinations that blend exceptional business amenities with inspiring surroundings. From vibrant urban hubs to serene coastal retreats, each location is selected to foster collaboration, spark innovation, and support the needs of today’s evolving workforce. Every meeting destination is intentionally chosen to align with each client’s goals, vision, and team dynamic, ensuring every gathering feels purposeful and impactful.
Pictured Above: Manhattan, New York City
In 2025, international incentive travel continued to grow, and companies increasingly explored destinations that offered deeper cultural experiences and memorable settings for team connection. As traveler confidence strengthens and interest in unique, experience-driven programs rises, 2026 is expected to bring even greater demand for both international incentive trips and destination-based corporate meetings.
Looking ahead, we anticipate growing interest in travel experiences that feel immersive, inspiring, and aligned with organizational goals. As a result, the following destinations are likely to gain momentum in 2026:
Pictured Above: Fire dancers in Bora Bora, French Polynesia
With its iconic overwater bungalows and calm turquoise lagoons, Bora Bora remains one of the most inspiring destinations for executive retreats in 2026. Its peaceful setting is ideal for high-level strategy sessions, open-air meetings, and sunset team experiences that help leaders unplug and reconnect.
Costa Rica continues to shine as a top choice for eco-minded organizations. Its rainforest lodges, beachfront resorts, and focus on sustainability make it perfect for teams seeking adventure and wellness. Activities like waterfall hikes, ziplining, and open-air brainstorming create unforgettable bonding moments.
Picture hosting a meeting in a villa overlooking the hills of Tuscany or in Rome surrounded by centuries-old architecture. Italy’s blend of history, art, and gastronomy creates an unforgettable atmosphere for any business gathering. Treat attendees to vineyard tours, Italian cooking classes, and networking under the stars.
Cancun’s all-inclusive resorts, Playa del Carmen’s laid-back vibe, Cabo’s stunning Pacific coast and Tulum’s improved access are Mexican destinations that offer affordable luxury. Picture brainstorming sessions on a private beach and team-building through snorkeling or cave exploration.
Pictured Above: Sunset dinner on the beaches of Aruba
The Caribbean continues its rise as a premier corporate destination going into 2026. Islands such as Jamaica, Aruba, and Curaçao offer the ideal mix of luxury resorts, beautiful beaches, and water-based adventures. These destinations provide a relaxed yet energizing environment perfect for team-building and celebration.
The SDI team is committed to staying ahead of industry trends to providing our clients with unparalleled experiences that connect, celebrate, and inspire their teams. From the vibrant streets of New York to the tranquil waters of Aruba, we help clients create memories that go beyond the conference room. Contact us today for a personalized consultation, and let’s design an experience that aligns with your vision and goals.